It’s easier than you think, and you don’t need that much to effectively do it.
You spend all this time and effort into getting your product ready to ship, and it’s getting late, you just took a few photos for your social media, and now you have to wrap it up, maybe even build a box, print the shipping label, tape up the box nicely and get it ready to drop off to post office, UPS or FedEx.
You drop the package off and realize that you forgot to write that small note you wanted to include in the package. The reason you forgot the note, was because you thought it had to be a perfectly written note on stationery with your logo, etc. Hogwash! that is not true at all!
All you need to do is have a few sheets of paper trimmed down to the size of an envelope, grab a colored sharpie marker and hand-write a little thank you note to your customer. Make sure to include a few business cards, give them quite a few and in the note, mention how great it would be for them to help spread the word about your company. Believe me, they are going to be happy to receive their awesome product, and at that very moment, if they have those items in the package, they will be more inclined to tell their friends about you.
Sound impossible? Of course not.
Here is what ours looks like, it is not pretty, sometimes we even draw a really really (i mean really) quick sketch directly on the packaging.
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